Oliver de Leeuw (from Nameshapers) and Gerdie Schreuders (from Live Online Events) have teamed up and share 10 of their best practice insights in organizing a hybrid event.
Do you want to be hybrid, too? Then contact oliver@nameshapers.com for more, free, information.
3. The
Hybrid
Hype
1.
Check
which
%
of
your
targetgroup
is
a:ending
your
live
event
Less
than
30%?
Online
event
elements
increase
your
outreach
immediately!
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
4. The
Hybrid
Hype
2.
Put
a
no-‐opAon
in
your
registraAon
form
Almost
90%
of
the
registra=on
entries
only
serve
a
Yes,
I
will
aBend
op=on.
Why
not
adding
a
No,
I
will
not
aBend
op=on.
Build
your
community
and
database
with
these
poten=al
online
delegates.
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
5. The
Hybrid
Hype
3.
IdenAfy
people
who
don t
show
up
If
you
know
who
they
are
you
can
send
them
a
link
to
your
online
event.
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
6. The
Hybrid
Hype
4.
When
choosing
your
event
venue,
check
its
internet
faciliAes
Make
sure
there
is
free,
fast
and
stable
wifi,
especially
for
interna=onal
conferences.
Make
the
internet
connec=on s
availibility
(uploadspeed
minimum
4MB)
and
affordibility
a
deciding
factor
if
you
want
to
livestream
your
event.
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
7. The
Hybrid
Hype
5.
Appoint
an
online
chair(wo)man
Regardless
if
hybrid
for
your
event
means
TwiBer,
livestream,
LinkedIn
discussions,
Google
Hangout
or
truly
hybrid
(live&online
from
the
start):
you
need
someone
to
host
and
moderate
the
conversa=ons.
A
new
role:
the
online
chair
(wo)
man.
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
8. The
Hybrid
Hype
6.
Connect
your
live
&
online
event
Reach
out
in
many
ways
but
at
least:
inform
your
speakers
and
ask
them
to
engage
with
their
own
online
audience.
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
9. The
Hybrid
Hype
7.
Design
a
program
Just
live
streaming
your
event
is
totally
boring.
You
need
interac=on,
you
need
to
integrate
live
&
online,
you
need
a
specific
online
program
design.
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
10. The
Hybrid
Hype
8.
Expect
33%
extra
audience
This
is
our
experience
working
business
to
business:
without
extended
marke=ng
campaigns
we
reach
on
average
1/3
extra
audience
real
=me!
Bonus
reach:
extra
exposure
aZerwards
when
the
videos
get
posted
online.
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
11. The
Hybrid
Hype
9.
Team
up
with
experienced
live
streaming
and
technical
partners
We
never
met
live
stream
partners
who
blew
up.
Possible
troubles
pop
up
with
sound
and
ligh=ng.
A
good
indicator
is
TV
experience
of
your
AV
partner.
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw
12. The
Hybrid
Hype
10.
Enjoy
the
ride
and
share
your
learnings
We
are
all
newbies
in
hybrid
events.
Dare
to
experiment,
recycle
your
content,
give
a
voice
to
your
online
audience!
10
of
our
best
insights
to
use
for
your
events
instantly
Feedback?
@gerdie
@odeleeuw