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The Hybrid Hype
10 of our best insights to use for your
           events instantly
The hybrid hype - 10 best insights to use for your events instantly
The	
  Hybrid	
  Hype	
  
	
  
       1.	
  Check	
  which	
  %	
  of	
  your	
  targetgroup	
  is	
  a:ending	
  your	
  
                                              live	
  event	
  
	
  
                                     Less	
  than	
  30%?	
  
          Online	
  event	
  elements	
  increase	
  your	
  outreach	
  immediately!	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
                                   10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                                       Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
         2.	
  Put	
  a	
  no-­‐opAon	
  in	
  your	
  registraAon	
  form	
  
                                               	
  
       Almost	
  90%	
  of	
  the	
  registra=on	
  entries	
  only	
  serve	
  a	
   Yes,	
  I	
  will	
  
          aBend 	
  op=on.	
  Why	
  not	
  adding	
  a	
   No,	
  I	
  will	
  not	
  aBend 	
  
            op=on.	
  Build	
  your	
  community	
  and	
  database	
  with	
  these	
  
                                       poten=al	
  online	
  delegates.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
                                      10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                                          Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
            3.	
  IdenAfy	
  people	
  who	
  don t	
  show	
  up	
  
                                       	
  
       If	
  you	
  know	
  who	
  they	
  are	
  you	
  can	
  send	
  them	
  a	
  link	
  to	
  your	
  online	
  
                                                           event.	
  
	
  
	
  
	
  
	
  
                               10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                                   Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
       4.	
  When	
  choosing	
  your	
  event	
  venue,	
  check	
  its	
  
                            internet	
  faciliAes	
  
                                    	
  
         Make	
  sure	
  there	
  is	
  free,	
  fast	
  and	
  stable	
  wifi,	
  especially	
  for	
  
          interna=onal	
  conferences.	
  Make	
  the	
  internet	
  connec=on s	
  
          availibility	
  (uploadspeed	
  minimum	
  4MB)	
  and	
  affordibility	
  a	
  
             deciding	
  factor	
  if	
  you	
  want	
  to	
  livestream	
  your	
  event.	
  
	
  
	
  
	
  
	
  
                            10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                                Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
            5.	
  Appoint	
  an	
  online	
  chair(wo)man	
  
                                                     	
  
       Regardless	
  if	
  hybrid	
  for	
  your	
  event	
  means	
  TwiBer,	
  livestream,	
  
              LinkedIn	
  discussions,	
  Google	
  Hangout	
  or	
  truly	
  hybrid	
  
          (live&online	
  from	
  the	
  start):	
  you	
  need	
  someone	
  to	
  host	
  and	
  
         moderate	
  the	
  conversa=ons.	
  A	
  new	
  role:	
  the	
  online	
  chair	
  (wo)
                                                        man.	
  
                                                     	
  
                                                     	
  
                                                     	
  
                         10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                             Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
       6.	
  Connect	
  your	
  live	
  &	
  online	
  event	
  
        Reach	
  out	
  in	
  many	
  ways	
  but	
  at	
  least:	
  inform	
  your	
  
          speakers	
  and	
  ask	
  them	
  to	
  engage	
  with	
  their	
  own	
  
                                  online	
  audience.	
  
                                          	
  
                                          	
  
                                          	
  
                   10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                       Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
                             7.	
  Design	
  a	
  program	
  
       Just	
  live	
  streaming	
  your	
  event	
  is	
  totally	
  boring.	
  You	
  need	
  
               interac=on,	
  you	
  need	
  to	
  integrate	
  live	
  &	
  online,	
  you	
  
                          need	
  a	
  specific	
  online	
  program	
  design.	
  
                                                   	
  
                                                   	
  
                                                   	
  
                       10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                           Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
            8.	
  Expect	
  33%	
  extra	
  audience	
  
       This	
  is	
  our	
  experience	
  working	
  business	
  to	
  
           business:	
  without	
  extended	
  marke=ng	
  
        campaigns	
  we	
  reach	
  on	
  average	
  1/3	
  extra	
  
          audience	
  real	
  =me!	
  Bonus	
  reach:	
  extra	
  
         exposure	
  aZerwards	
  when	
  the	
  videos	
  get	
  
                                 posted	
  online.	
  
                                                            	
  
                                                            	
  
                                                            	
  
                 10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                     Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
       9.	
  Team	
  up	
  with	
  experienced	
  live	
  
        streaming	
  and	
  technical	
  partners	
  
 We	
  never	
  met	
  live	
  stream	
  partners	
  who	
  blew	
  up.	
  Possible	
  
         troubles	
  pop	
  up	
  with	
  sound	
  and	
  ligh=ng.	
  A	
  good	
  
           indicator	
  is	
  TV	
  experience	
  of	
  your	
  AV	
  partner.	
  
                                          	
  
                                          	
  
                 10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                     Feedback?	
  @gerdie	
  @odeleeuw	
  
The	
  Hybrid	
  Hype	
  
	
  
         10.	
  Enjoy	
  the	
  ride	
  and	
  share	
  your	
  
                               learnings	
  
   We	
  are	
  all	
  newbies	
  in	
  hybrid	
  events.	
  Dare	
  to	
  experiment,	
  
            recycle	
  your	
  content,	
  give	
  a	
  voice	
  to	
  your	
  online	
  
                                           audience!	
  
                                              	
  
                                              	
  
                   10	
  of	
  our	
  best	
  insights	
  to	
  use	
  for	
  your	
  events	
  instantly	
  
                                       Feedback?	
  @gerdie	
  @odeleeuw	
  
Gerdie	
  Schreuders	
  
www.LiveOnlineEvents.com	
  
gerdie@live-­‐online-­‐events.nl	
  
	
  
	
  
Oliver	
  de	
  Leeuw	
  
www.nameshapers.com	
  
oliver@nameshapers.com	
  
	
  
	
  

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The hybrid hype - 10 best insights to use for your events instantly

  • 1. The Hybrid Hype 10 of our best insights to use for your events instantly
  • 3. The  Hybrid  Hype     1.  Check  which  %  of  your  targetgroup  is  a:ending  your   live  event     Less  than  30%?   Online  event  elements  increase  your  outreach  immediately!                 10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 4. The  Hybrid  Hype     2.  Put  a  no-­‐opAon  in  your  registraAon  form     Almost  90%  of  the  registra=on  entries  only  serve  a   Yes,  I  will   aBend  op=on.  Why  not  adding  a   No,  I  will  not  aBend   op=on.  Build  your  community  and  database  with  these   poten=al  online  delegates.                 10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 5. The  Hybrid  Hype     3.  IdenAfy  people  who  don t  show  up     If  you  know  who  they  are  you  can  send  them  a  link  to  your  online   event.           10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 6. The  Hybrid  Hype     4.  When  choosing  your  event  venue,  check  its   internet  faciliAes     Make  sure  there  is  free,  fast  and  stable  wifi,  especially  for   interna=onal  conferences.  Make  the  internet  connec=on s   availibility  (uploadspeed  minimum  4MB)  and  affordibility  a   deciding  factor  if  you  want  to  livestream  your  event.           10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 7. The  Hybrid  Hype     5.  Appoint  an  online  chair(wo)man     Regardless  if  hybrid  for  your  event  means  TwiBer,  livestream,   LinkedIn  discussions,  Google  Hangout  or  truly  hybrid   (live&online  from  the  start):  you  need  someone  to  host  and   moderate  the  conversa=ons.  A  new  role:  the  online  chair  (wo) man.         10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 8. The  Hybrid  Hype     6.  Connect  your  live  &  online  event   Reach  out  in  many  ways  but  at  least:  inform  your   speakers  and  ask  them  to  engage  with  their  own   online  audience.         10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 9. The  Hybrid  Hype     7.  Design  a  program   Just  live  streaming  your  event  is  totally  boring.  You  need   interac=on,  you  need  to  integrate  live  &  online,  you   need  a  specific  online  program  design.         10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 10. The  Hybrid  Hype     8.  Expect  33%  extra  audience   This  is  our  experience  working  business  to   business:  without  extended  marke=ng   campaigns  we  reach  on  average  1/3  extra   audience  real  =me!  Bonus  reach:  extra   exposure  aZerwards  when  the  videos  get   posted  online.         10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 11. The  Hybrid  Hype     9.  Team  up  with  experienced  live   streaming  and  technical  partners   We  never  met  live  stream  partners  who  blew  up.  Possible   troubles  pop  up  with  sound  and  ligh=ng.  A  good   indicator  is  TV  experience  of  your  AV  partner.       10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 12. The  Hybrid  Hype     10.  Enjoy  the  ride  and  share  your   learnings   We  are  all  newbies  in  hybrid  events.  Dare  to  experiment,   recycle  your  content,  give  a  voice  to  your  online   audience!       10  of  our  best  insights  to  use  for  your  events  instantly   Feedback?  @gerdie  @odeleeuw  
  • 13. Gerdie  Schreuders   www.LiveOnlineEvents.com   gerdie@live-­‐online-­‐events.nl       Oliver  de  Leeuw   www.nameshapers.com   oliver@nameshapers.com